About Buddies
Buddies is the trading name of Guidefigure Ltd. The company's initial service, The Puppy Pack, was launched in April 2001.
The early success of The Puppy Pack brought forward plans for The Kitten Pack which was launched in September 2001.
Buddies is the leading provider of point of market entry (POME) sampling in the UK companion pet market, currently distributing in excess of 600,000 packs through a network of over 2,000 vet practices and 2,000 breeders.
Buddies administration, sales, database and customer service are based in Market Harborough, Leicestershire.